Icon-Based Logotype

Icon-based logotypes are also referred to as combination marks. An Icon-based logotype generally combines a brand-mark Based symbol with a word-mark Based. The combination can be loose or integral. With a loose combination, the elements can be used together or separately. A good icon can effectively communicate what a company does as well as reflect the company personality.

Prefer an Icon- Based Logo Design when:

• You are a startup enterprise or small business with limited funds.
• Your name is reasonably distinctive but not (yet) a household word.
• You need an emblem on a product, but want more than just a symbol.

Since Icon-based Logotypes communicate more readily than other logo design types, less marketing is required for the logo to be effective. Therefore, icon-based logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.